Standard chartered marketing strategy

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Standard chartered marketing strategy

We refreshed our strategy during the year to express this goal more explicitly, and to provide a strategic construct to guide the execution of the group strategy within our business units and enabling functions. Each of them are responsible for ensuring that their plans are aligned with the group strategy and values.


All of these elements express our belief that the long-term profitability of our group depends on the stability and wellbeing of our continent, and that our pursuit of profit in a competitive market will lead, in the main, to socially beneficial outcomes. Our people and culture will determine our success in executing our strategy.

As the foundation of our culture, our legitimacy is vitally important. It stems from our over year heritage and is vested in the relationships we build with our customers, clients, employees, shareholders, regulators and other stakeholders.

Our values underpin our legitimacy and are intended to reinforce the trust our stakeholders have in our organisation.

Our guiding principles are designed to enable us to make well-considered decisions quickly and effectively. They pertain to keeping the promises we make to our clients and the speed, efficiency and thoughtfulness with which we fulfil those promises; the culture of accountability, effective decision-making and social relevance we wish to build; and the way in which we execute our strategy.

We are currently rolling out our guiding principles to the organisation, which is involving broad-based consultation on the practical implications of these principles for the way we work. Our vision is to be the leading financial services organisation in, for and across Africa, delivering exceptional client experiences and superior value.

Africa is our home, we drive her growth, and our vision provides us with a set of primary goals and a standard of excellence that ensures we deliver on our purpose.Standard Chartered Marketing Strategy.

vision statements on the following components: STANDARD CHARTERED BANK Historical Background The Standard Chartered Group is an unusual banking business.

Although its roots are British, its area of operations, its network and indeed its profits stream are overwhelmingly international. The Chartered Manager Degree Apprenticeship (CMDA) is industry driven, professional body aligned and government supported. It combines excellent business education, work-based learning and professional development to support the growth of graduate-level managers, for now and the future.

Standard chartered marketing strategy

target marketing strategy and competitive advantage by standard chartered bank olbara caroline jepkemboi a management research project submitted in.

Standard Chartered Bank Company Profile - SWOT Analysis: Standard Chartered changed radically between , Inform your marketing, brand, strategy and market development, sales and supply functions. Download the full company profile: L'Oréal Company Profile - SWOT Analysis.

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Our Strategy. The ultimate test of the group's strategy is whether it will enable us to deliver superior ROE and sustainable growth in earnings- either immediately or in the very near future, and whether superior performance will be sustained over the long term.

It is assumed that the organization is "Standard Chartered Bank" that is reviewing its marketing strategy and wishes to adopt a more "consumer oriented" marketing strategy. The author is the member of a team of operational managers who are playing a key role in devising a new marketing strategy of Standard Chartered that is the oldest bank of.

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